After months of planning, designing, pulling hair out and lashings of espresso, we have now launched our new website!
The directors and owners of Unique Property Company have been involved for many years in marketing, selling and letting London’s more unique & esoteric properties and have seen the market for these types of properties develop from what can only be called a niche bohemian and alternative market, to something whiich is not far off mainstream.
Simon Harris, our managing director, has been responsible for selling properties in every single London Borough and most postcodes, selling a loft apartment in 1994 in Peckham for £85,000 to an astonishing contemporary house in Central London for £23.5m. “When I started marketing these kinds of properties in 1994, I called the company ‘Cityscope’ in line with what at the time, was a very urban market - rather scraggy factory conversions in East London, a few rather basic artist studios on Gunter Grove near Fulham and some converted stables in Mortlake”.

LIMEHOUSE CUT in POPLAR
We have watched with great interest the way that the market for these kind of specialised properties has evolved over the years and we are of the firm opinion that these properties are now firmly imbedded into the mainstream. Of course, the sometimes rather quirky style of these properties will not suit everyone, but what was once the domain of artists, emerging designers and ‘alternative types’ is now much more accepted as a conventional lifestyle choice.
“I never imagined that by the end of the 1990’s into the early 2000’s, I would have handled the sale of really alternative and highly unconventional  properties in the likes of Notting Hill, Knightsbridge and Pimlico, as when I started, there was nothing in those areas, apart from a few artist studio houses. So many buildings have been converted and highly individual new build projects have appeared right across London to provide the buyer with such a good variety of property to choose from. 15 years ago, if you wanted to live in Fulham, it was either a terraced house or a flat in a victorian house. Now, there are two fantastic loft buildings, some amazing converted & more unconventional buildings, a range of one-off conversions and new builds to choose from, though rarely available on the open-market” quotes Simon.
Obviously, the current financial climate has seen dramatic changes in all areas of the economy with everyone effected in one way or another. We believe that the property market was the first area to really see and experience these changes and then slowly started to filter into every other part of our daily lives. For most of use, buying a property is by far, the most expensive purchase we will ever make and what had become a glorified hobby - buying and selling properties every year or so with a rising market - has turned into what should have always been a very serious and significant decision. With any luck, developers will start to create and build new properties that people actually want to live in rather than direct their product to the hoards of buy-to-let investors - most of whom appear to have had their fingers well and truly burnt.
With all of these changes in the economy, we felt it a perfect time to make sure we evolved our business in line with the massive changes in the property market along with such huge changes that so many people will be going through in re-evaluating the way they want to live. Where you live and what kind of home you decide to live in will have a huge impact on your life and we believe that taking your time to look for a property that is really going to inspire you rather than just accept something mundane is vital. At Unique Property, we are committed to carry on finding more and more interesting, unconventional and unique homes for the many 100’s of people who contact us each month. With this new website and rebranding, we are also determined to display and convey these properties in an exciting, highly visual and yet informative way and to promote all the great benefits of owning such a property.Â

David Chipperfield designed penthouse
 This month has seen a very reassuring turn around in the sales market, with new enquiries up 400% on April of this year and sales in May of nearly £38m (£8m in April 2009). Opinions vary hugely on what is going to happen to prices, but here at Unique Property we can only report the facts of what we see and experience. Without any doubt, at this time, most of the people contacting us to regsiter their interest to buy a property, feel that the bottom of the market in terms of price, has probably been reached. There may well be a further small drop, but people are now very keen to buy, as long as the price is reflective of the current market values. For the first time in over 12 months, several of our sales have been agreed by sealed bids following multiple offers and rather frustatingly, even gazumping has made a return for certain properties. So the foot is firmly back in the sellers side of the court now and is a very positive time to think about selling, especially if you are planning to buy somewhere else after selling your own property.
As an example of the current demand, we put on an interesting live/work unit in City View House, E2 on the market for £330,000 and within 48 hours, had recevied over 35 enquiries and have already carried out over 20 viewings within 1 week. So that is 35 ready, willing and able buyers all trying to find a property which is a little differnt and unusual, up to about £350,000 in the Bethnal Green area! We would love another 20 of these kinds of properties today to keep them all happy.
Additionally, we recently put a 3 Bedroom Penthouse ont he market in Berry Street, Clerkenwell for £1,375,000 and within 2 weeks have had an excellent level of requests for viewings. If we had put the same property on the market three months ago, we would have jumped up and down about any request for a viewing - let alone a phone call about it!
We are also in the throws of developing several other related areas to Unique Property. We are going to be launching a UNIQUE UK department, dedicated to marketing Unique and Striking properties throughout the UK. Additionally, we are currently working with about 10 individual clients and acting on their behalf as Buying Agents. We hope to expand this department significantly over the forthcoming 12 months.
We have been asked to consider creating a top end besoke LOCATION business, representing unique Properties that can be used for Film and Photo shoots, Events, Launches and one-off private hire. What this space for more news on this.
But immediately, we are urgently needing more interesting properties in all areas of London - at all price levels - for a daily growing band (nearly an army) of buyers. We would be delighted to discuss any aspect of your property plans and of course, a no obligation valuation.

Authentic Loft space in Bermondsey

- New to Market. Penthouse overlooking Islington Green
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